Miojo – Thats instant noodles…

…for you lámen!….I mean, laymen. 

The Basics (as I’m sure most people know)

Instant noodles are dried or precooked noodles fused with oil, and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 3 to 5 minutes, while precooked noodles can be reheated, or eaten straight from the packet. Although similar products were available in dynastic China, modern instant noodles were invented by Chinese-Taiwanese-Japanese Momofuku Andō of Nissin Foods.

In Brazil

For a long time the main manufacturer was Nissin Miojo (to an extent that, in Brazil, the most common name for instant noodles is “miojo”, although the manufacturers usually call them “lámen” or “l’amen”), but a lot of other companies, such as Maggi and Nestlé also offer this product. There is a lot of variants, such as “Lámen Cremoso” (which has a creamy sauce) and “Lámen Hot” (with pepper), as well as yakisoba and spaghetti.

Noodles in Brazil are generally called macarrão. On the cover of the package below is a famous celebrity in Brazil, Daniela Cicareli, who most know from her marriage to Ronaldo the soccer player.

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