“Olha o Globo!” – Brothers, Biscuits & Beaches


(with Two Brothers in the background)

Ask any beach-going Brazilian that has been to Rio de Janeiro what images come to mind when they think of Rio and I’d bet Biscoito Globo is one of them. The famous doughnut-shaped powder biscuits are as common a sight as the sunbathers in Ipanema applauding the beautiful sunsets, silhouetted by Two Brothers hill. Speaking of brothers, three from São Paulo deserve some applause, too, as they are responsible for another pleasing sight, one that can be sweet, like catching some rays, or salty, like the sea itself.

The brothers’ success lies in the simplicity of their product. Let’s take a closer look:

  • Two flavors – Sweet or salty
  • Easy to recognize – Always the same packaging
  • Easy to open – Good for kids (though bad for those who want to close it, meaning you should eat them all)
  • Strictly word of mouth – No advertising costs and savings passed on to the customer
  • Great with another favorite – Often sold with soft-drink Matte-Leão (and vendors wear Matte-Leão shirts)
  • Easy to remember – Globo is a name everyone knows

The rest is history (or, at least the next part is)…

History

According to the Biscoito Globo site, it all started in 1953 when, after their parents separated, the three Ponce brothers went to live with their cousin who had a bakery in Ipiranga, in São Paulo. It was there that they learned to make powder biscuits with their cousin, which were sold on the streets of downtown São Paulo.

In 1954, taking advantage of a large religious conference in Rio de Janeiro, the brothers decided to sell their biscuits in the carioca capital. With their recipe for success, the Ponce brothers foresaw that, given the biscuits characteristics, Rio de Janeiro would be the ideal market for what they were selling.

The powder biscuit was given the name Globo in honor of the bakery contracted to make them in Botafogo. The year was 1955 and the biscuits were sold in the Globo bakery and in seven others, owned by the same people. Realizing the large demand for them, the Ponce brothers started to sell them to other bakery chains and in 1963, they formed a partnership with a Portuguese baker, an expert in breads.

Benefits

There are other positive aspects that accompany a bag of Biscoito Globo, such as the fact that it’s perfect for making one’s stomach believe it’s fuller than it is. After all, who wants to swim on a full stomach? Other associated benefits mean the customer receives something that is low in calories, low in fat, without neither coloring nor preservatives.

The biscuit vendors are called ‘ambulantes‘ and they can buy a package for 60 cents then turn around and sell it for an average price of R$1 on the beach. A pretty good deal where everyone walks away happy. Since the famous snacks don’t contain the aforementioned preservatives, they aren’t sold to the supermarkets, meaning the customers must seek out the individual vendors if they want to get their hands on the biscuits. On the beaches of Rio, that’s not a hard thing to do because the vendors are omnipresent, the packaging is unique (save for a few imitators), and the holler is the same…”Olha o Globo!”

Originally written for Street Smart Brazil.

Picanha – The Brazilian Brand of Meat

The rear of the steer (or heifer) is the most sought-after piece of meat in Brazil. In fact, I’d bet that Brazilian scientists have dreamed of one day creating an animal that only produces such meat.

One might not know it by its name in English, a cut of beef whose technical denomination alternates between the ‘rump cover’ and ‘rump cap’, but in Portuguese it’s called picanha. The reason Americans might not know about it is due to the fact that American butchers generally divide up that region into other cuts like the rump, the round and the loin. That being said, there isn’t much of a point in discussing what picanha is and isn’t because there’s a very slim chance of finding a single American cut in your local supermarket to define it.

For such a great piece of meat, it has an unusual name. One story behind the name speaks of a once important Brazilian industrialist, named Francisco “Baby” Pignatari, who used to eat at a churrascaria called “Bambu” in São Paulo and his favorite type of meat was the top sirloin. On one occasion, the restaurant served him another kind of meat by mistake. Not initially noticing the difference, he ate it and loved it, at which point he asked the Argentine server about the region of the animal that the meat came from. The Argentine said it came from the part “donde se pica la aña“, which is apparently Argentine Spanish for “where one brands (the cow with the hot iron)”. From there, it is said the name picanha is derived (pica + aña).

A more simple, yet slightly-related explanation comes from veterinarian Pedro Eduardo de Felício, at a university in São Paulo who says that in the south of Brazil, the branding iron is called a picanha. Over time, the area of the animal that received the branding was called by the name of the instrument that did the branding.

Tips

No matter where the name comes from, the main thing is that you enjoy every single piece! There are a few tips for doing just that. When buying picanha, experts say it should weigh less than two and a half pounds. Anything more and it is most likely you will be paying for part of the “coxão duro” (silverside), which is a tougher meat located next to the picanha cut. The layer of fat on the bottom of the piece of picanha should be about one centimeter thick, otherwise the bovine was raised and fed in an unfit manner. Also, the color of the fat should be either white or light yellow, if it’s yellower than that, it means the animal was most likely old and the meat will be tougher than normal.

As for the actual cooking part, picanha is cooked over high heat, so if you are a fan of black pepper and don’t want it to burn up in the process, add it afterwards. All the picanha I’ve ever had was well-salted while it cooked but it’s important to use rock salt instead of sea salt because the latter will most likely ruin your picanha. The best tip of all, though, is to watch a Brazilian do it!

Below is a video (in Portuguese) that you can watch with a Brazilian and learn how to choose the right piece. By browsing Youtube you can watch a variety of videos on all aspects of picanha, although if you’d rather just eat it, many major cities have churrascarias where you are able to eat until the cows come home!

Another one in English

Originally written for Street Smart Brazil.

Sara Lee to Buy Cafe Damasco

“Sara Lee Corp. is buying Brazilian coffee company Cafe Damasco for nearly $60 million as it continues to focus on its more-profitable coffee and meat businesses. The purchase of Cafe Damasco gives Sara Lee a stronger presence in Brazil, particularly in the south where the coffee company has a strong market position, Frank van Oers, CEO of Sara Lee’s international beverage and bakery business, said in a statement.

Sara Lee already has the Pilao and Caboclo coffee brands in the central regions of Sao Paulo and Rio de Janeiro. Its other Brazilian coffee brands include Cafe do Ponto, Moka, and Seleto.” – Business Week

The best part of waking up is that corporate aroma in your cup

Study Says Brazilians Have Sweet Tooth

“Fruits, jello, sweets or chocolate? Which is the favorite dessert of Brazilians? The first-ever study about the Brazilian consumer’s favorite desserts shows what prevails in each region and how it occurs in relation to consumption and the will to lose weight. The study, which was released this Wednesday by the Brazilian Association of Nutrition (Abran), shows that Brazilians love sweets. More than 60% of the population chose some dessert with a base of sugar to round out their meal – generally lunch. But fruits such as apples, bananas, melons, papayas, grapes and oranges also appeared on the list.

The study was done with 2,500 people from 18 to 80 yrs old between April and July of this year. Of those interviewed, 56% were women and 44% were men. Of the total, 26% chose fruits; 13%, chocolates; 10%, jello; 9%, sweets made from fruit; 8%, milk-based caramel; 7%, ice cream; 6%, cake (when added up, sweets totaled 69%). The study showed that the higher the frequency of desserts after a meal, the less satisfied the consumer was with their weight. Those who are accustomed to eating smaller portions and avoiding desserts are generally happier with their weight. Another data point that was revealed by the research is that those who wait to eat more at night are usually more unhappy with their weight. ” – Source (in PT)

Alex Atala – Brazil’s Top Chef

He is seen as one of the most exciting chefs of his generation, and the first Brazilian chef to become well known outside his own country. Alex Atala is a mega-celebrity in Brazil, and his name there is a synonym for fine food.

He was a punk and a DJ, with tattoos and an irreverent attitude, working in a night club in São Paulo. He was restless, curious, and wanted to see the world. When he was 18 years old he saved a little money, sold his records and left his country to backpack through Europe. In Belgium, he first worked as a wall painter to survive, washed dishes in a restaurant, until he was convinced by a friend to enrol in a catering school. This was not a career choice, but an easy way to get a work permit. He never thought that this accidental choice would give his life a new direction! After graduating, Atala was in Italy, France, and in Belgium where he worked at Jean Pierre Bruneau’s Restaurant and with the legendary Chef Bernard Loiseau at the Cote D’Or Hotel. In 1994 he returned to Brazil with a solid foundation in French cuisine, and with a great desire to find his own culinary identity. He developed this identity in the following years after his return. In 1999 he opened the restaurant D.O.M. (an acronym for a Latin phrase meaning “God, the best and greatest”). Thus began a new era in the Brazilian Gastronomy. – Source (article by Luciana Bianchi)

There is a reason why Alex Atala’s D.O.M. is rated the top restaurant in São Paulo, Brazil and Latin America, year-after-year… and this year, D.O.M. is ranked #24 in the World by Restaurant Magazine. Alex now has a new restaurant in the same neighborhood in São Paulo. The restaurant is called Dalva e Dito, a culinary tribute to 100% Brazilian food.

More Info

Bloomberg article

Take Your Q From Brazilian Gastronomy

Q elevates the chocolate bar to new heights of gastronomy. The recently launched confection owes its rich taste to Brazil’s finest cocoa beans and equally sensuous curves to Oscar Niemeyer, the country’s celebrated modern architect.

Q was concocted by Samantha Aquim, chef and head of the chocolate division at her family’s eponymous restaurant business. After studying with renowned chocolatier Thierry Alain in Paris, she visited cocoa farms in Bahia with a desire to explore “the magical possibilities of the perfect cocoa bean.” Aquim used a painstaking fermentation process—without adding any other ingredients or flavorings—to draw out its raw characteristics.- Source

Cajuína – The famous little drink from Piauí

Cajuína is a non-alcoholic, non-carbonated beverage made of blended cashew apples. It is traditional in the northeast region of Brazil, where it is made by hand, especially in the state of Piauí. When processed, it has yellow-amber color resulting from the carmelization of the natural sugars of the juice. Cajuína is a cultural symbol of the capital of Piauí state, Teresina.

On average, 200 ml of cajuína has 62 calories. The production of cajuína is done via the following process:

- Extraction of the cashew juice;
- Filtration;
- Addition of gelatin (to extract the substance that gives the closing feeling in the throat);
- Separation of the tannins;
- Clarification.

The singer and songwriter Caetano Veloso composed a song called “Cajuína“, in which he sings about the drink. In a very charming report (in PT) on the beauty of Piauí done by Record TV, one can see how the famous drink is made (although I highly recommend seeing the entire report by starting here).

By the way, the contagiously happy reporter is Renata Alves from Sergipe who does random reports on Northeastern culture for the shows Câmara Record and Domingo Espetacular.