Brazil

Apparently, cologne is now cheaper than water in Brazil as men aged 15 to 40 are bathing in it. When you can walk by me…and still stay 10+ feet away while having me smell your cologne as if you sprayed it in my face, I can only assume that where you live, cologne comes out of your shower head. On the flip side, women, you are doing it right. When I can walk by you and I get the slightest hint of a nice smell, that’s hard to beat.

US 

I won’t say this doesn’t happen in the US but it’s definitely not as frequent. There are those who bathe in it, those who “spray and walk away” and those who put a little bit in specific locations so anyone they are intimate with can have the pleasure of a nice smell. Personally, I belong to the last bunch.