Not a day goes by that I don’t see a sale sign in a window or above a store’s front door. It’s a marketing trick, but shhh! don’t tell anyone! In fact, I shouldn’t even be telling you this at all because now the secret is out and the rest of the world will surely follow suit! What’s that, you say? Having a sale is nothing new? Well, in Brazil, it’s all about the perpetual sale. It brings people from far and near because no one can resist a sale, especially when…it…never…ends.
The gig is up, Brazil. No one actually thinks your sale is actually a sale. You’re certainly not getting a job promotion for your ‘promoção’ idea, but nice try. Since we’re talking about marketing, might as well also tell you (this goes out to, cough, street vendors) that there’s no use in advertising those 20 flavors of ice cream either. We know you only have 7 available.
Personally, I don’t care for your temporary sales. It’s a dumb way to get rid of a product you no longer want in your store. A loss leader is one thing but I don’t want your crappiest product just because it’s cheaper…and don’t tell me I’ll “save” money on it, that’s insulting to my intelligence (you obviously can’t save money by spending it). While we’re at it, those loyalty cards (ie, the Safeway Club Card), I’m on to you and your buddies. Your Pavlovian marketing is primarily designed to punish those who have no card and track those who do, rather than simply help those who are “loyal” to save money. Alas, I digress…
Edit: Not sure why this got no reader response, it was meant to be a bit tongue-in-cheek. Fazer o quê?