Orkut – Too Slow to Grow

“Today at our TechCrunch Disrupt conference in San Francisco, Google’s Marissa Mayer took the stage to talk a bit with our own Michael Arrington. After she revealed a couple new Google Instant features, she went right into another topic: social.

Michael (of course) asked Mayer to disclose Google’s plans for their upcoming social strategy. Mayer (of course) would not do that. But then Michael turned the discussion to a social product Google does currently offer: Orkut. To hear Mayer tell it, the service never caught on in the U.S. simply because it was far too slow after its initial launch.

Orkut launched in January of 2004, and as Mayer remembers it, it attracted “several million users in a few days“. This caused the network to slow down to a crawl, Mayer noted. And that, in turn, turned a lot of users away from it — at least in the U.S. “It’s all about speed here,” she said.

In Brazil, where Orkut is still dominant, it was a different story. Those users didn’t mind the slowness, Mayer said (though she didn’t elaborate as to why they didn’t care). As a result, it took off, and even today it’s still the dominant social network.

Mayer noted that it took a little bit of time, but eventually Google was able to scale Orkut for its traffic surge. But by then it was probably already too late in the U.S., Mayer indicated.

Michael kept trying to get Mayer to say that in Google’s effort to play catch up in social in the U.S. they should buy Twitter or even Facebook. Again, she wouldn’t do that. She gushed about Twitter (which she said she uses daily), and she said she thought Facebook has a different mentality than what Google is trying to do with social.

Mayer also said that Google remains committed to Orkut — at least in Brazil and India where again, it’s big. “We’re pretty happy with it,” she said.” – Source

Google Street View Labels Brazil a Landfill

So I gave Google Street View in Brazil a try today and retraced my old stomping grounds in Rio. I have to admit, it was pretty cool to click around Botafogo and see the streets I used to walk on everyday. The one thing I would change? Ok, so there’s two things. One is the glitches that happen when you click around and the screen alternates between Street View and a wider city view without you wanting to do that. The second thing, the fact that the places I “visited” in Rio where labeled a landfill (depósito de lixo or lixão in Portuguese). Click on the photo to amplify and see another example here. What I think happened was that the word “aterro” (land reclamation) as in Aterro do Flamengo (the land area on the bay from the airport to Botafogo) was translated instead of being left alone and then they applied that to all of Rio.

Resumo: Por algum motivo, o Google Street View diz que o Brasil é um “lixão” (landfill, em inglês). Bem, pelo menos no Rio de Janeiro.

Oh, and for those of you who want to see what their cameras caught people doing? There’s already a few sites for that!

Western Union Now Officially In Brazil

“Western Union Co said it got approval to operate a commercial bank and foreign exchange brokerage firm in Brazil, that allows it to offer transfer services directly to consumers in the country. The approvals, that are effective immediately, also allow Western Union to introduce new financial services, including domestic money transfers, consumer bill payments and prepaid cards in Brazil, the world’s largest payment transfer company said in a statement.

Englewood, Colorado-based Western Union currently provides international money-transfer service in Brazil through its agent network.” – Source

My Take

Hopefully this is good news for Brazilians in the US as I know remessas (money-transfers) to Brazil are big business. I wonder if this would be bad news for all the Brazilian markets and such that currently offer money-transfers as part of their services. It’s hard to tell since Brazilians already go to such markets and thus kill two birds with one stone, as opposed to making a seperate trip to a Western Union.

Bolivians Students in SP Being Extorted

“Immigrant students at the Padre Anchieta state school, in Brás (central region of São Paulo), pay a “toll” to Brazilians to not get beat up off the school grounds. The information comes from a report by Raphael Marchiori published in this Tuesday’s edition of Folha.

To feel secure, the foreigners, principally Bolivians, pay with snacks or with what they have in their pockets, even if it’s just R$1. “Otherwise, they get beat up on the outside”, says Mário Roberto Queiroz, 49, history professor and mediator — a function created by the Secretary of Education to work together with the school community to address questions of vandalism, discrimination and violence.

The purchase of “security” was revealed to Folha by students and teachers. The school board itself confirms it. One student and an ex-student, both 16 years old, affirmed that the cases have occurred since at least 2008. “They demand R$1 or R$2. I handed it over three times. On the fourth time, I got beat up”, says one of them, that has been in Brazil for 14 years.” – Source (in PT)

Describing the Brasileira

There’s a phrase in Brazilian Portuguese that a man might say about a woman with a nice Brazilian body and that’s “que saúde!” (literally, ‘what health!’). I’ve always found it interesting how a Brazilian woman describes herself physically and how health plays a role in that description.

While beauty is in the eye of the beholder (or beer holder, as the joke goes), the Brazilian concept for what is beautiful is quite different than our own here in the US. For instance, a Brazilian woman isn’t considered healthy if she isn’t forte (strong) and conversely, a normally thin woman (I’m not talking about model thin) is considered unhealthy, weak or possibly even sick. A thin woman, or one who has lost some weight, will receive comments from other women in her life about how she looked better when she was ‘strong’ and they’ll probably ask if she’s been feeling alright lately.

When Brazilian women speak of being forte, they aren’t speaking of raw strength as we would initially think when thinking of the word ‘strong’ in English. To Brazilians, the kind of strong they are talking about would be bordering what we might call ‘thick’ (grosso, in Portuguese) in the US, except that the Brazilian woman who is forte is supposed to be forte in all the right places, so to speak. So forte is a more general term for a woman who is healthy (or ‘with some meat on the bones’ as we also say) while grosso is more used for speaking about one’s thighs (coxas, in Portuguese) or perhaps lips.

If we were to look for a Portuguese term that was similar to ‘hour-glass figure’, the best bet would be corpo violão (or ‘guitar body’ when directly translated) which emulates the shape of the base of a guitar and in real terms correlates with the ‘perfect’ shape of a 0.7 hip/waist ratio. In Brazil, the typically thought of female body (corpo padrão) is a small ‘upper body’ with a large ‘lower body’ while most American men consider a woman with a large upper body to be ideal (or perhaps it’s just the media putting thoughts in their heads). Hip-hop culture, for one, suggests that a beautiful woman is a combination of both the American and Brazilian concepts.

As far as hair (cabelo) goes, it can get complicated so I’ll try to stick with some basic terms. In Brazil, it seems that most women who don’t naturally have straight hair seek out ways they can straighten it, which probably has to do with how beauty is portrayed in the Brazilian media. In terms of the different types, there’s liso (straight), cacheado (wavy/curly) and crespo (frizzy/really curly). Tell me if I’m wrong, but an afro hairstyle (afro/’black power’ in ‘Portuguese’) is basically the same as crespo. Lastly, highlights are luzes.

If there’s anything I missed in terms of differences in our concepts of beauty, let me know. My main point was the whole forte thing and how being healthy is seen differently, nonetheless it’s important to remember that research says that only 4% of real women have a body that reflects the idealized bodies in the media.

Google Street View To Go Live On Sept. 30th

You may remember news about Google Street View cars being caught roaming the streets of Brazil in January. Well, come this September 30th, all those images will go live on Google Maps, starting with Rio, Belo Horizonte and São Paulo. The goal is to capture every city that will host World Cup games in 2014.You know, ‘capture’, like how they were caught capturing everyone’s data via wi-fi as they roamed the streets.

There have been sites that display funny or strange images that Street View cameras accidentally caught on their routes. I wonder what images like these will be found in Brazil.

O Bicho Tá Pegando – Slang

This famous Brazilian Portuguese phrase refers to any difficult situation, one that is hard to resolve. Another variation of the same thing, but in the near future, is ‘o bicho vai pegar’. If someone asks me how I am and I have three exams tomorrow plus a fulltime job, I might answer by saying ‘Vixi, o bicho tá pegando, viu?’. Some rough English translations might be ‘it’s time to pay the piper’, ‘the jig is up’ or ‘there’s hell to pay’, basically it’s when someone has to bear the consequences of one’s actions.

Northeastern Man Takes Stab At Surgery

“A man in northeastern Brazil is recovering after surgeons removed a 4-inch (10-centimeter) blade that had been stuck in his head for three years following a bar fight. Edeilson Nascimento, a 29-year-old tire repairman, tells reporters Friday he is feeling great after the three-hour surgery earlier this week. He is expected to be released from a hospital in the city of Recife next week.

Nascimento says he got into a bar fight in 2007 and was attacked by assailants when he returned home. At the time, doctors only removed the knife handle, fearing that pulling the blade from his head would cause brain damage. But three years of intense headaches led Nascimento to take a chance on the surgery.” – Source

Brazilians Upbeat About Their Country

“As the eight years of Luiz Inácio Lula da Silva’s presidency draw to a close, Brazilians offer largely positive assessments of where their country stands. At a time when global publics are mostly glum about the way things are going in their countries, half of Brazilians say they are satisfied with national conditions, and 62% say their nation’s economy is in good shape. Of the 21 other publics included in the 2010 Pew Global Attitudes survey, only the Chinese are more upbeat about their country’s overall direction and economic conditions.

A solid majority of Brazilians believe the outgoing president and the national government are having a good influence on the country, and most give the government good ratings for its handling of the economy. Moreover, the Bolsa Família program, Lula’s signature initiative, which provides cash incentives to the country’s poorest families for keeping their children in school and getting them vaccinated, is popular with Brazilians among all demographic groups.” – Source (more here)