Brazil In The Press

Brazil’s Agricultural Miracle: How To Feed The World – The Economist
Brazilian Agriculture: The Miracle of the Cerrado – The Economist
I guess The Economist can’t get enough of Brazilian agriculture.

Polls Show Rousseff Set For Victory In Brazil Election – Financial Times
Can Facebook Become Brazil’s Other Social Network? – Financial Times

You’d Be Nuts to Miss Out On Brazil – The Evening Telegraph

Brazil ‘Fire Tornado’ Caught On Film – The Huffington Post

Brazil Goes All Digital In 2010 Census – ZD Net

Novartis To Build Vaccine Plant In Brazil – Yahoo News

The Working ‘Girls’ of the Praça da Luz

I came across a 15-minute documentary (with English subtitles) called 69 Praça da Luz which tells the story of prostitutes of an advanced age that earn their living in ‘Light Plaza’ in São Paulo. If you are going to watch it, keep in mind that the verbal content is quite explicit since they are talking about their jobs and their clients, nonetheless, it’s a rare view into the lives of a section of society that is often lived in the shadows.

Best Documentary at the Festival do Rio 2008
Best Short – Jury Selection at the Festival Mix Brasil 2007
Best Documentary at the Festival Mix Brasil 2007
Best Short – Jury Selection at the Lisbon Gay and Lesbian Film Festival 2008
Best Documentary at the Vale Curtas 2008
Best Brazilian Film at the Vale Curtas 2008

69 – Praça da luz / 69 – Luz Square

If Vimeo doesn’t let you seemlessly stream the documentary, try waiting until it is completely loaded. Otherwise, there’s a Portuguese-only option of the longer version on Youtube.

5x Favela – Then & Now

The remake of the 1962 black and white film Cinco Vezes Favela is about to come out in Brazil, after having been screened at Cannes. Interesting that since the original, so many films have been made about the favelas and virtually all of them focus on bandidos (thugs, criminals). Come to think of it, why aren’t the favela residents portrayed as criminals who love soccer? That way, two stereotypes could become one…no, scratch that. Even better, let’s have every single Brazilian portrayed as a quintessential Brazilian so that one single stereotype could reign. Ok, enough sarcasm. Here’s a little about the original film.

Then

The film in episodes

1- “Um favelado”: Unemployed and without money, a favela resident constructs a plan to make money;

2- “Zé da cachorra”: A landowner wants his land back, where a favela currently is;

3- “Escola de Samba Alegria de Viver”: The president of a samba school is divided between fighting for his status or accepting the commercial impositions of Carnival;

4- “Couro de gato”: Residents hunt cats in order to use their hide to make tamborines.

5- “Pedreira de São Diogo”: Above a quarry there’s a favela. Upon seeing the risk of a landslide, the workers incite the residents to start a resistence movement to stop a fatal accident.

Now

“The Project 5X Favela [5 Times Favela], which aims to teach young people from the favelas (slums) of Rio de Janeiro how to work in the movie business, presented its first feature film, “5X Favela: Now by ourselves” at the prestigious Cannes Film Festival on 18th May.

The film shows five shorts of 20 minutes, each made by different students from the several film workshops from the Project 5X Favela performed by renowned Brazilian filmmakers such as Nelson Pereira dos Santos, Ruy Guerra, Walter Lima Jr., Daniel Filho, Walter Salles, Fernando Meirelles, João Moreira Salles and others.  ”5X Favela: Now by ourserves” reflects the voice and point of view of the youth living (and growing up) in the favelas of Rio de Janeiro.” – Source (more here)

Low-Cost Volunteer Opportunities in Brazil

Over at Volunteers South America, there’s a long list of low-cost volunteer projects and quite a few are in Brazil. The majority of them exist in order to help children, in case you were wondering. Here’s a short list of links (but go to the longer list on the site and hover over the links there to see descriptions in English). Keep in mind, I haven’t tried any of these out.

Escola Estrela do Mar (Alagoas)
Go Brazil (Alagoas)
Oiyakaha (Amazonas)
AEC-TEA (inland Bahia)
Kilombo Tenondé (Bahia)
Casa Do Caminho
(Rio)
Calle RJ (Rio)
2 Bros (Rio)
Regua (northeast Rio)
Monte Azul (São Paulo)
Projeto Tamar (Various)
WWOOF (Various)

New Middle-Class Is In Heaven

“The house-cleaner Raimunda da Silva Gonçalves, 46 years old, is the stereotype of a portion of the Brazilian population that started searching for a better life more than 5 decades ago. She, like millions others, migrated from a poor northeastern city in the beginning of the 80′s in search of better luck in the richness of the São Paulo chaos. She arrived without a defined occupation, illiterate and with little chance of moving up a few degrees in the conservative Brazilian social pyramid. In São Paulo, Raimunda married with another migrant, had two kids and got situated socially. From house to house, cleaning to cleaning, she remained illiterate, poor and without money to have anything else but the essential.

In the last five years, however, Raimunda’s story started to change. Her purchasing power was growing and, little by little, she started to have access to luxury items that before were unthinkable. She even opened a savings account and, two years ago, achieved her biggest conquest: she built a little house in the satellite city of Itapecerica da Serra. For her children, Raimunda has been able to give them a chance at moving up in life even more. The oldest son, Rodrigo, 19 years old, is studying business administration at a private university. The youngest, Vitor, 11 years old, recently started an English course. “We learned that without studying, we don’t get anything in life,” she said. “The boys know this, the see it and are taking advantage of an opportunity that their father and I never had.” In the wake of her children’s graduation, even Raimunda decided to start studying. She already left illiteracy behind her and, now, dreams of one day enrolling in a university. Last year, she got her first diploma: completing middle school, at 46 years old.

Raimunda was able to change her style of life not only by her own spectacular will power. Without the economic foundation that her country has built in the last 15 years, perhaps her endeavor would not have worked out. Like many people, she could earn more money because Brazil is undergoing an exceptional moment. In five years, 32 million people, equivalent to half of France, ascended socially. The most impressive phenomenon occurred with the old low middle-class, which today is called the C class, which multiplied itself  and began to represent half of the country’s population. Close to 90 million Brazilians now possess a monthly salary of between R$1,115 and R$4,800 and they’ve become a powerful force that has already been called by some specialists a dominant class, economically-speaking. With the R$1,300 that Raimunda earns cleaning upper middle-class houses in São Paulo, she became part of this new economic force.” – Source (more here, in PT)

Tiririca for Congress! Vote 2222!

Francisco Everaldo Oliveira Silva, aka Tiririca the clown, has provoked laughs and indignation since his electorial campaign for congressman started airing on TV. Folha newspaper of São Paulo has an interview (in PT) with him in which appears the following question and answer (in regards to the political party he has joined)…

Sabe o que o PR propõe, como se situa na política?

Cara, com sinceridade, ainda não me liguei nisso aí, não. O meu foco é nessa coisa da candidatura, e de correr atrás. E caso vindo a ser eleito, aí a gente vai ver.

Do you know what the PR (Republic Party) is about, how they are situated in the political arena?

Dude, in all honesty, I still haven’t concerned myself with that, no. My focus is on my candidacy, and going after it. And in the case that I’m elected, then we’ll have to see.

Brazil, The VC’s New Hotspot – Time

“Marcelo Marzola, the 33-year-old co-founder of Predicta.net, is a perfect example of how hot Brazil’s $1.6 trillion economy has become — and why its entrepreneurs are now getting their phone calls returned by venture capitalists after a decade of “You’re from where?”

Marzola was invited to present his company’s free online behavioral-targeting tool, BTBuckets, at the Google I/O Web-developer conference in San Francisco in May. To get ogled at the Google conference is the goal of any Web developer. Marzola earned rave reviews for creating what has become a de facto standard, used on more than 2,000 websites in 90 countries by such corporate titans as Pfizer, Motorola and Unilever. The product fills an overlooked niche in the industry by allowing websites to segment their users according to their online habits and then direct targeted content and advertising to them in real time. “It has turned the industry on its head, and it’s gaining mass recognition,” says Daniel Waisberg, an industry consultant and a former chair of marketing of the Web Analytics Association.” – Source (more here)

Finders, Keepers…in Portuguese

Pretty much anyone who has grown up in the US knows “finders, keepers, losers, weepers”, an expression that alludes to an ancient Roman law (usucapio) describing ‘adverse possession’.

Tonight, while watching a Brazilian flick, I heard a phrase in Portuguese which is the equivalent. It says ‘achado não é roubado‘ (found isn’t stolen). These are the things that make you Brazilian, knowing little phrases off the top of your head like this. In order, I’d say there’s formal language, informal language, cultural references then adages or sayings. Once you have those four down, you’re golden.

Edit: Thanks to Fábio, I now know the rest of the phrase (which I actually heard in the film I saw but didn’t understand that it was part of the phrase). The full phrase is “achado não é roubado, quem perdeu foi relaxado” (found isn’t stolen, the loser was relaxed…or put at ease). I’m sure ‘relaxed’ is only used for rhyming purposes, although I saw as alternatives ‘assaltado’, ‘azarado’ and ‘descuidado’ used while doing some extra research.

Favela On Blast – Documentary

So I caught Favela On Blast last night, a new and interesting documentary on funk music. As those who have read my opinion on funk here before know, it’s not my favorite and mainly for one reason. If you watch the documentary at some point or if you’ve ever heard a funk song, you’d know that women are basically seen as trash. I know that’s a harsh word but what I mean by that is that women are treated as mere sexual objects, good only for recreating explicitly sexual acts on the dance floor or on the stage.

Then, you have the children. They grow up seeing this and hearing it in the lyrics and what are the girls to think or hope for? If favela is about community, then why alienate half its population, making them be treated (and teaching them to behave) as prostitutes for entertainment?

My opinion has nothing to do with the many other factors of the industry, movement or culture of funk. There are funk songs I enjoy which are mainly those that are more ‘old school’, that speak of the hard life in the favelas, of social injustice, etc. Part of Favela On Blast surprised me because I saw some older funk singers whose songs were peppered with samba which made for a sort of modern-style funk-influenced samba. If you enjoyed other funk documentaries (I think I’ve seen them all), then you’ll enjoy this one, if not just for the sociological aspect.