‘Coffee Police’ fight fraud in Brazil

“GUARAJUBA, Brazil – Brazil’s coffee industry is engaged in a tireless battle against rogue roasters who cut corners and costs by bulking up their products with corn, soy or even wood, the ABIC industry association says. The tainted products have not been known to cause health problems in the consumers who drink them, usually unknowingly, but the industry takes a hard line against the fraudulent practice to protect the beverage’s image.

The joint initiative known as the Seal of Purity is run by the Brazilian Coffee Industry Association (ABIC) and involves laboratory testing of coffee picked at random from supermarket shelves. The seal was launched 20 years ago. “The most common thing is to find wood from the (coffee) tree and shells from the beans but you can also find corn or caramel, which is much cheaper than coffee,” said Almir Jose da Silva, ABIC’s chairman.” – Source (more here)

Brazilian Mint Tea effective painkiller

“A cup of Brazilian mint tea has pain relieving qualities to match those of commercially available analgesics, a study suggests. Hyptis crenata has been prescribed by Brazilian healers for millennia to treat ailments from headaches and stomach pain to fever and flu. Working on mice, a Newcastle University team has proved scientifically that the ancient medicine men were right.

The study is published in the journal Acta Horticulturae. In order to mimic the traditional treatment as closely as possible, the Newcastle team carried out a survey in Brazil to find out how the medicine is typically prepared and how much should be consumed. The most common method was to produce a decoction. This involves boiling the dried leaves in water for 30 minutes and allowing the liquid to cool before drinking it as a tea.” – BBC (more here)

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“You would think that, almost exactly 4 years after opening up to the public, WordPress.com would have a way for people to subscribe to blogs by e-mail, right? You’d be wrong, at least until today. While there has always been the possibility to subscribe to blogs by e-mail using FeedBurner or other RSS facilitators, WordPress.com’s parent company Automattic has now added an email subscription feature to the popular free blogging service.” – Tech Crunch

If you look on the right side and scroll down, you’ll see the link to subscribe to Eyes On Brazil.

Man travels from Brazil to DC for patent

“Paulo Roberto Vieira stumbled into the Brazilian consulate on L Street NW, bedraggled, nearly broke and at the end of his rope. Dressed in a battered black leather jacket and scuffed black jeans, he told consular officials an almost unbelievable story: He had ridden his motorcycle from his home town in southern Brazil to Washington, an 18,000-mile quest for official recognition of his life’s proudest work, an automobile accessory he said he invented.

Vieira’s arrival last month ended an odyssey that wound through 11 countries, and it illustrates Washington’s enduring power as a magnet for ordinary people who think the answer to their prayers can be found in what’s seen as the capital of the free world. Standing next to his Honda CG150 Titan on L Street several days later, Vieira, gaunt and looking weary, recounted in his native Portuguese the improbable tale of his four-month journey.

He described how he rode for more than 1,900 miles on mostly unpaved roads through the Amazon, narrowly avoiding becoming lunch for a jaguar, one of the rain forest’s most feared carnivores. How a delay in obtaining a U.S. visa forced him to traverse Mexico three times before crossing into Texas. How he hoped for sweet justice in the U.S. capital, perhaps even from the president himself.” - Source (more here)

You guessed it – More observations

There’s so much to observe being in a new place for the first time so the observations category has become bigger than I planned. Anyways, I’d like to talk about sounds. In particular, there are three I hear day in and day out.

Sound number 1 - “(Miau) Olha, Liquigas!”

I hear this every morning and afternoon. It just repeats and repeats, notifying people the gas guys are driving by in case you need to purchase some (for your kitchen appliances, not your car). Correction, it only sounds like a cat’s ‘miau’.

Sound number 2 – Whistle-blowing

I hear this every night, from when it starts to get dark until around 5AM. Like the first sound, the time in which it occurs is limited and not constant during that time-frame. From what I understand, it comes from flanelinhas (a local word for guys who basically do nothing for you but both you and they pretend some sort of service is being rendered, which has something to do with you not knowing how to park your own car and them showing you, then you pay them 50 cents US). When you try to park without them or drive off without paying, they sound their whistle and try to run over to your car to be paid.

Sound number 3 – Firecrackers

This is just like in Rio, where you’ll hear the 4 ‘pops’ followed by one second pause, then a fifth ‘pop’, only I highly doubt these are drug-related as they sometimes are in Rio. I hear this from the morning until I go to bed. I timed it today, it’s roughly every 10-20 seconds during the day and less frequent during the night. I’m quite curious to know the reasons behind it.

Digital Inclusion w/o a quick connection?

“Is there a point in discussing the digital inclusion when you don’t have a high-speed connection? Governments and everyone else are talking about how to universalize high-speed access, while Brazil is still moving slowly.

There’s a Brazil that can’t manage to watch Youtube, that doesn’t have a Facebook profile, that can’t follow the happenings of Twitter and wouldn’t even dream of signing up for Google Wave. It signs-on to MSN, but first it needs 9 hours to download the program – if the connection doesn’t fail first. It’s the disconnected Brazil – or 94.2% of our country.” – Source (translation by me)

My Take

Ok, I get it. Everyone in the world needs to be on the same globalized page, with the same opportunities…to receive their bread and circuses. I mean, what’s the point in giving us a shiny toy racecar if what’s under the hood is the equivalent of a Jalopy? Playing aside, what we have been given is a world in which it is increasingly unthinkable to exist without a computer at your side or in your pocket. The former of which I could be charged, tried and convicted. Convicted but not anywhere near convinced that such a world will lead to anything good. Pick your poison then, either be given your opinions through traditional media or experience a loss of privacy through new media (media, which just means ‘medium’ or middle, meaning we’re all kept on the same page).

On the Air – Short Documentary

“On the outskirts of Olinda, radio and music meet to strengthen a means of communication that surpasses physical distances and persists through generations. From fathers and mothers to sons and daughters, the popular culture elevates the self-esteem of those with song, dance and the drum while incorporating new media. Video (in PT) produced in March of 2009 at the Cultural Center of Coco de Umbigada with the participation of several locally well-known cultural figures.

“Nas periferias de Olinda, rádio e música se encontram fortalecendo linguagens que superam distâncias físicas e persistem através das gerações. De pais e mães para filhos e filhas, a cultura popular eleva a auto-estima das pessoas com o canto, a dança e o tambor, e incorpora novas mídias. Vídeo produzido durante as Oficinas Livres de Rádio no Centro Cultural Coco de Umbigada, em março de 2009, com a participação de Mãe Beth de Oxum, Mãe Lúcia de Oyá, Zeca do Rolete, Neto Tranca Rua e Coco de Umbigadinha.”

Orkut gets a face(book)lift

Well, after um…how many years? Orkut gets a face(book)lift with some ‘new funcionality’ (although I’m not sure what that is yet). The look? Best if you just see for yourself…

As you may find, it looks more like Facebook now. They’ll be rolling out the invites slowly so be on the lookout for any friends who say they have the new orkut, as I believe they are the ones getting the invites.

Natal Airport will be *huge*

Looks like Natal’s planned int’l airport will place the northeastern city on the international map in just a few years time. That’s right, no more having to fly all the way to São Paulo or Rio de Janeiro if your destination is roughly anywhere North or East of Brasilia.

The Greater Natal International Airport or São Gonçalo do Amarante International Airport, is a new airport complex being built in Natal, the capital city of the state of Rio Grande do Norte, Brazil. When fully completed, it will be the largest hub in Latin America and the 7th largest airport in the world. The opening date is scheduled for 2012.

Upon opening, the airport will be able to take A380s which are the biggest and most modern passenger aircrafts to date. Upon all plans being 100% complete, the Greater Natal airport will be able to hold approximately 156 of those A380s.

Greater Natal is designed to be an intermodal airport, focusing on both passenger transport and cargo. The complex is expected to have the highest aircraft traffic in the Northeast, with a capacity to handle 40 million passengers per year. The aim is to create another so-called ‘airport-city’ such as the Schiphol Int’l Airport in Amsterdam which was voted the best airport in Europe by magazine Business Traveller in 2007.